The music streaming company said that Spotify Codes won't just be for easy playlist sharing among friends, but could open up a new way for brands to promote and engage with Spotify users through commercials, print ads, and billboards. Spotify has added in a quick-access camera button for this reason in the new update, located to the right of the search bar.
Scanning a Spotify Code is similar to any QR reader app, requiring users to take a picture of the code they want to scan, which will then direct them to the track, singer, album, or playlist that the code represents. The Spotify Code can be saved to the Camera Roll to share on social media, or users can show the code to their friends nearby. Users can generate a Spotify Code for any song, artist, album, or playlist available on Spotify by tapping the ellipses context menu, which will attach a Spotify Code to the bottom of the artwork in question. The feature works by generating a unique code that users can take a picture of, guiding them directly to the piece of content that the code represents. Spotify this week has launched a new discovery tool called "Spotify Codes," which gives users a way to easily share and find new music within the Spotify app on iOS and Android.
0 kommentar(er)
